By accessing and using detailed information about your facility's local market,
competitors and referral sources, you can increase market share and revenues. The Polaris
Group Market Research system allows you to identify opportunities and determine your
facility's market niches.
There are several levels of Market Research available and we customize our approach to
deliver the information you want, when you need it. Among the statistical tools we offer
- Feasibility Analysis
Determines the feasibility of specific programs, such as subacute services, outpatient
rehabilitation centers, and acute care programs. Provides a highly detailed view of the
market place, statistical reports, site-specific maps and an external analysis of referral
sources and competitors.
- Census Enhancement
For census improvement in the targeted facility, a thorough sampling and analysis of
subjective and objective data, tele-interviewing and mystery shopping.
- In-Depth Market Scan
Used to distinguish market trends and establish facility positioning for greater market
share and increased revenues. Includes reports detailing area discharges, census data and
Managed Care statistics.
- Enhanced Market Scan
Provides an overall market benchmark to assist in defining various factors influencing
census. Includes market overview, age distribution maps, facility identification reports
- Basic Market Scan
An entry level statistical tool to provide a benchmark comparison to competitors by
providing a view of which facilities exist in your service area, detailed DRG discharge
information from area hospitals, and market share mix of top 10 DRG's.
We also offer Tele-Interviewing and Ad Hoc inquiries. Regardless of what your questions
and data needs are, we can get the answers. With The Polaris Group's Market Research
program, results are conveyed in easy to understand narratives, maps, reports and charts.