Polaris-Strategic Solutions for Health Care

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Strategic Solutions
Market Research

Knowledge is power

By accessing and using detailed information about your facility's local market, competitors and referral sources, you can increase market share and revenues. The Polaris Group Market Research system allows you to identify opportunities and determine your facility's market niches.

There are several levels of Market Research available and we customize our approach to deliver the information you want, when you need it. Among the statistical tools we offer are:

  • Feasibility Analysis
    Determines the feasibility of specific programs, such as subacute services, outpatient rehabilitation centers, and acute care programs. Provides a highly detailed view of the market place, statistical reports, site-specific maps and an external analysis of referral sources and competitors.
  • Census Enhancement
    For census improvement in the targeted facility, a thorough sampling and analysis of subjective and objective data, tele-interviewing and mystery shopping.
  • In-Depth Market Scan
    Used to distinguish market trends and establish facility positioning for greater market share and increased revenues. Includes reports detailing area discharges, census data and Managed Care statistics.
  • Enhanced Market Scan
    Provides an overall market benchmark to assist in defining various factors influencing census. Includes market overview, age distribution maps, facility identification reports and analysis.
  • Basic Market Scan
    An entry level statistical tool to provide a benchmark comparison to competitors by providing a view of which facilities exist in your service area, detailed DRG discharge information from area hospitals, and market share mix of top 10 DRG's.

We also offer Tele-Interviewing and Ad Hoc inquiries. Regardless of what your questions and data needs are, we can get the answers. With The Polaris Group's Market Research program, results are conveyed in easy to understand narratives, maps, reports and charts.