Polaris-Strategic Solutions for Health Care

Strategic Solutions





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Strategic Solutions
Healthcare Marketing and Communications

Providing professional, cost-effective marketing and communication services, based on our in-depth understanding of the healthcare industry and marketplace

Today's healthcare industry demands specialized communication skills that allow you to efficiently reach target audiences while operating efficiently and responsibly in a complex regulatory environment. In response to the tremendous need for affordable, comprehensive healthcare marketing and communications, Polaris Group has developed a highly effective Healthcare Marketing and Communications program.

Marketing ImageWe provide marketing solutions for SNFs, CCRCs, Hospitals, Home Health Organizations, Assisted and Independent Living Communities, Outpatient Clinics, Subacute Programs and other specialty services.

Our marketing team will help you quickly:

  • Develop sound strategic planning
  • Reach or maintain optimal census
  • Establish, reach and maintain payor mix goals
  • Understand your marketplace
  • Build reputation
  • Develop niche market position

Our marketing and communications campaigns are directly linked with your business plan, executive vision and setting-specific goals. We go beyond the "talk" to "walk" and partner with your facility staff to achieve your goals. What differentiates a Polaris Group Marketing Consultant is their ability to roll up their sleeves and get the job done. We pride ourselves on delivering exceptional results for our clients.

Marketing and Communications Services include:

  • Market research
  • Feasibility analysis
  • Census enhancement
  • Staff training and development
  • Reputation management
  • Public relations, media relations and advertising recommendations
  • Community relations - program and staff training
  • Design, development of sales and collateral materials
  • Facility name changes
  • New program feasibility analysis and marketing
  • New facility sales and marketing